IF IT STILL MATTERS TO YOU — LET’S FINISH IT WELL.
Two decades in the creative industry—
building brands, leading design, and bringing big ideas to
the finish line.
I bridge the space between creative and execution, in agencies,
in-house, and on-site — in those raging rooms where most people
talk past or over each other.
I know the tension between aesthetics and logistics.
Between ideas and timelines.
Between knowing what to say — and getting it there.
Where others stall out — I step in.
I bring structure to vision, clarity to mess, and
direction to good ideas that deserve better follow-through.
You don’t need more mood boards.
You need momentum.
You need someone who can hold your hand — AND the whole thing —
and move it forward.
I’m here to help you finish it well —
start from what’s already in your hands.
If you’ve been circling the same project, brand brief,
or undone corner of your business — this is your cue.
Most teams don’t know they’re missing this role —
until they see it in action.
This isn’t about more ideas,
but finishing what was started — faithfully, creatively, completely.
Because it’s still good. And it’s not too late.
Let’s stop circling. Let’s start closing the loop.
Let’s break ground on what’s next.
Let’s build what’s true — GoLightly.
– H.
GoLightly Philosophy
The goal of design isn’t beauty— it’s clarity.
I help you make sense of what you’re already carrying.
Because clarity is what
creates connection.
The beauty emerges when the message is honest and aligned.
If your project, brand, or story is worth sharing —
it’s worth making it understandable, intentional,
and aligned.
WAYS WE CAN WORK TOGETHER
Every project has its own rhythm — and I work with what’s already unfolding.
You’ve got a project in motion, a team halfway there, a brand you’ve outgrown.
That’s where I step in. I don’t just bring ideas — I bring follow-through, perspective, and progress.
Here’s what that can look like.
Not sure which fits? Say Hello. We’ll figure it out together.
Creative Direction & Alignment
Stepping into an existing project to bring structure and movement.
• Reviewing visual direction, messaging, or team output
• Connecting the creative dots and managing momentum
• Acting as a temporary lead for clarity and completion
Brand & Story Audits
For when something feels “off” but you can’t name it.
• Reviewing your brand’s messaging, visuals, and voice
• Offering clear, honest insights
• Reframing and refocusing without starting from scratch
Early Visioning & Creative Consulting
For when you’re holding something — an idea, a direction, a call — but can’t see the shape yet.
• One-on-one ideation and direction-finding
• Helping you see what’s already there
• Finding the starting point and creative anchor
Aesthetic Direction & Brand Presence
For when the thing is built, but it still doesn’t quite feel right.
• Light styling, spatial or visual presence
• Leading aesthetic direction for shoots or brand moments
• Creative collaboration with your existing team or vendors
VISUAL EXECUTION — When clarity needs a container.
For when the creative direction is set and you’re ready to build branded assets.
• Logo design
• Brand collateral or visual systems
• Clear, meaningful design work—not just decoration
FAQ — Not sure if this is for you? Let’s clear that up.
Q1. So…what do you actually do?
I help people who have a vision—but no clear way to bring it together. Sometimes the ideas are scattered. Sometimes the direction is lost. My job is to step in, see what’s already there, and guide it into form—visually, narratively, and creatively. Depending on the project, we might refine your story, reshape your messaging, build a brand narrative, define a visual direction, or map the next steps with clarity and confidence.
Q2. Once I have clarity… do I need to find someone else to execute it?
I can lead the creative through design and execution when it makes sense—especially if we’ve built the direction together. That might mean designing your visual identity, building key brand assets, or translating ideas into something tangible and client-ready.
If your project needs more hands, I can either collaborate with your existing team or connect you with trusted partners. You won’t be left hanging.You leave with momentum, direction, and a clear path forward—whether I continue leading it or help you hand it off well.
Q3. Isn’t this what any creative director or brand strategist does?
Not quite. Most strategists help you start. Most designers help you build. I step in when something’s already in motion—but stuck, scattered, or out of alignment.
I’m not here to insert my vision or rewrite your idea. The creativity is already there. You can take full credit for it.
My role is to help you refine it, align it, and move it forward—without overcomplicating the process.
You don’t need another brainstorm. I’m just here to make sure it doesn’t die in draft mode.
Q4. You talk about helping people who feel stuck. How do I know you can really help me move forward?
Because I know what that stuck place feels like—when the vision is there, but it’s swirling so fast in your head, it starts to lose form. And here’s the truth: You can run at 200mph in your mind, but if you don’t say it out loud, write it down, or talk it through—it spins into the void.
That’s why this studio exists.
Not to give you more ideas—but to help you sort the dust from the direction. To name what’s actually there, and help you move it forward—clearly, fully, and finally.
You don’t need more energy. You need an anchor.
That’s what I do.
Q5. Do you ever tell people they don’t actually need more design?
Constantly. Sometimes the best design decision is to stop designing. If it’s clear, aligned, and doing its job — I’ll talk you down from the mood board. Consider it creative restraint… with love.
ABOUT HOLLIS
I’ve worked in design and branding for over 20 years—across corporate marketing, creative studios, and independent projects.
My background spans graphic design, brand development, interiors, and renovation—often bridging creative work with project execution.
I’ve led campaigns, built systems, managed teams, and brought clarity to complex, cross-functional work.
I don’t just shape ideas—I finish them.
And I’ve built this studio to help others do the same.
The Creative Existentialist
If you’ve renamed your project so many times it now answers to “whatever this is”—
I’ll help you call it something real.
Not every finish starts with a leap.
If a full leap feels like too much, The Clarity Journey helps you take the first clear step.